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19 Digital Email Marketing Services

Personalised Email Marketing Service To Drive Leads & Drive Client Interaction

Result-Driven Email Marketing Service

19 Digital’s email marketing services aims to help you speed up your sales cycle.  Our agency will send emails that motivate people to buy your products and services and to boost engagement directly in your customers inbox.

Our email marketing services will craft engaging newsletters to help you stay top of mind. We can also create email automation sequences, to send a systematic flow of emails to your marketing leads. Use our email marketing services to speed up your sales cycle, save valuable time, and utilize our skills.

Why Get Email Marketing?

Email marketing is one of the older digital marketing techniques, but it is far from dead. Below are a few reasons why you should consider using 19 Digital email marketing services:

  1. +-2 billion emails sent per year in South Africa
    91% of consumers check their email on a daily basis.
  2. 86% of consumers would like to receive promotional emails from companies they do business with.
  3. 1/4 of the customers open promotional email campaigns.
  4. 1/5 of those consumers have purchased products and services from emails.
  5. Globally the stats for every R15 ($1) spent in email marketing, the average return on investment is R660 ($44).

The truth is that your customers check their emails every day. They want to receive emails from brands they do business with. But, they only want it if you are emailing valuable content. Our email marketing service will help you create emails your audience will engage with.

You are one click away to getting email marketing for your business.

19 Digital Email Marketing Process

19 Digital is a full-service digital marketing agency based in Stellenbosch, South Africa. We have access to all the right tools to ensure you have a successful email marketing campaign. Email Marketing is the perfect tool to communicate directly with your audience and almost instantly. Below we have listed a few of our processes and our approach to email marketing. 

Email Marketing Strategy

The first thing we will do is develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target and how we will go about targeting them. We will then craft a content strategy to determine what your brand’s message should be and how we will add value. Lastly, we determine when these valuable audiences will be targeted.

Lead Magnet

The next thing we will do is create a strategy to develop your email list. This normally consists of developing lead magnets, or offers, that incentivize people to provide you with their email address in exchange for something of value. Examples of lead magnets include free guides, checklists, quizzes, eBooks, and much more. We will work with you to develop a lead magnet to attract more leads for your business.

Call-To-Action

Our next step to our email marketing service is to implement call-to-actions on your website to promote your lead magnets. This will help you convert your website visitors into email subscribers. Typical website call-to-actions include floating headers, website pop-up forms, sidebar forms, and more.

Advertising Campaigns

The fastest way to grow your email list is to advertise your lead magnets. You would need to use our social media advertising or search engine advertising services to do this. Our agency will advertise your lead magnets on social media or search engines to generate more subscribers. We would direct traffic from advertising to a custom landing page that allows people to opt-in to your email list.

Get Email Marketing That Works For You.

Email Marketing Software

Our clients will be able to use our recommended email marketing software. Our agency will help you select and implement an email marketing software to receive leads and send emails. If you have a preferred email marketing software, we can also integrate with yours if it fits within our capabilities.

Email Newsletters

Our email marketing specialists will design email newsletters that reflect your business. The emails we develop will use best-practices for email deliver-ability, open rates, click-through-rates, and conversions. The content within your emails may include relevant blogs, case studies, upcoming events, and more.

Email List Maintenance

19 Digital will also perform routine list maintenance. It is important to remove unengaged subscribers from your email list. If your subscribers do not engage with your emails, it will negatively impact your email deliverability. In other words, if you have a bad list, you will end up in spam. We will monitor your contacts’ engagement on an ongoing basis to ensure that you have an engaged email list.

Reporting

19 Digital will send reports every month to breakdown your email marketing performance. The main metrics we look at are subscribers, open-rates, click-through rates, and conversions. We will review, analyze, and strategize to improve these results each month

Are you ready to go online and grow online?

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